Architect Naresh Narsimhan, in his closing keynote talk at DesignUp 2017, spoke about the “Desi Design Paradigms We Don’t Often See”. Desi is the Hindi word for native. Ranging from product creation to marketing and branding, architecture and urban planning – this entertaining talk sweeps across the length and breadth of the country that is India while touching upon godmen, politicians and home-grown brands.