Article originally published in The Hindu.
Synchronicity architect and tech entrepreneur Justin Bolognino on the future of live entertainment, and the blurring of lines between realities…
This article was originally written by Harshini Vakkalanka for the Hindu, November 20, 2017
What everyone is ultimately looking for in an experience, says Justin Bolognino, is to achieve a flow state. He describes this as a state where one is able to transcend oneself and ‘allow the universe to move through’ oneself.
The goal of meditation is a flow state, ultimately. So if you are a brand, that’s where your messaging is most engaging. If you are a live performer, that’s where you want people to be. Everyone is chasing the release that comes through a flow state. So a good experience will be shaped to get people there.
Achieving such a state does not mean an escape or loss of connection with the present reality…
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