Amy is a UX leader dedicated to making technology delightfully useful in everyday life – through a combination of user insight, systems thinking, and continuous iteration. She currently leads user research and design at RedMart, Singapore’s leading online supermarket which recently joined the Lazada/Alibaba family.

Before moving to Singapore to join RedMart, Amy spent most of her career in San Francisco and led user experience teams at consumer brands such as Blurb, Apollo Education, Shutterfly, and Disney. She studied Human-Computer Interaction at Stanford University and had the good fortune to learn from some of the great pioneers of user experience and product design.